Bleyle had a clear vision and strategy for its licensing product distribution. As the world's largest knitwear producer and Germany's number one textile brand, one of the first German branded products at all, we want to help Bleyle regain this success. In order to expand the appearance of Bleyle, Bleyle grants licenes to external partners who are among the market leaders in their respective segments. Design, develop and distribute this complementary offer according to our design specifications and our positioning as traditional brand owners. The aim of our licensing strategy is to strengthen our brand and to open up new product groups.